http://kateoplis.tumblr.com/post/82096593768/how-the-brain-operates-when-its-reading-a-novel

kateoplis:

How the brain operates when it’s reading a novel is completely different to how the brain operates when it’s reading the internet. When the brain reads the internet (or a cell phone or what have you) it’s constantly scanning for key words and visible anchors, such as gifs or flashy hyperlinks….